Digging deeper into web development technologies

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40225186 - html codeWhen it comes to effective web development, many believe that the basics are good enough. In fact, the technologies that drive the underpinnings of our modern-day World Wide Web are backed by programming languages that are ever-changing, yet also ever-present. In today’s fast-paced environment, you need to know that your web development strategy is managed by a partner who understands every iteration of the different technologies used to create an awesome internet presence.

While it is not our place to try and predict the future, we want you to be aware of the technologies we utilize as professional web development gurus. We are not new to the game of great website design. Compelling web pages require six essential aspects to look great and function properly. Today, we will discuss in greater detail what each of those essentials is, how they work, and why they are needed to ensure your web presence blows your competitor’s out of the water.

There are several different tools and products available that help to make web development as easy as 1, 2, 3. But only three regularly provide a high level of functionality and development acumen year-after-year. While Photoshop, Illustrator, Dreamweaver, and other similar applications are important, the internet does not rely on them as much as key building blocks like:


If you haven’t been living under a rock for the past 17 years, then it is quite likely you have heard of HTML. Over the years there has been a number of different versions, but today the majority of developers use HTML5. HTML stands for Hyper Text Markup Language. It’s also the programming foundation of which the internet is built upon. When you are using a web browser, that browser reads the HTML language written into the page and translates it into what you see on your screen, from links to buttons and animations. HTML5’s biggest advantage over previous iterations is its ability to allow video streaming without hogging bandwidth or killing a device’s battery life.


In addition to translating HTML, your website also is responsible for rendering CSS3. Also known in long form as Cascade Style Sheets, every website has a CSS file. The CSS file stores information regarding how the website should be visually rendered. While HTML will tell your browser that the webpage consists of “X” code, CSS tells your browser how “X” code should look and where it should be placed for the final page to render. While CSS has remained largely static over the years, the newer version – CSS3 – like HTML5, is better able to handle video streaming and complex animations.


When you go to a web page, it is very likely you are doing more than just looking at the content on the homepage. Web development tools require a level of interactivity that can usually only be provided by Java and JavaScript. jQuery gives web development gurus the ability to add multiple layers of interactivity without the intensive coding that JavaScript requires. As an example, JavaScript may require 11 lines of code to execute a function, whereas jQuery may be able to complete the same thing with only 3 lines. A web developer’s dream, jQuery also can interact with a website’s back-end database. That means easy edits and efficient management.

Clever Coding and Web Development go Hand-in-Hand

If you’re looking to partner with a team who has a thorough understanding of what it takes to survive in today’s online-centric business world, Clever Coding stands at the head of the pack. Our world-class web development team can help you build a website that puts your competitors’ online presences to shame. If you’re ready to work with the pros, contact us.